Mr. Meats Butcher & Catering

APRIL 2019

Originally named the Country Store & Catering, a small butcher and catering company in Sycamore, IL was renamed to Mr. Meats Butcher & Catering Co. to better tie the name in with the overall company. Mr. Meats is a name that the owner goes by within the community, so this is a much more focused name.

The Country Store was chosen as my senior capstone project for a total rebranding because they needed it. Although they are a successful company within the community, their reach could be much wider if they had a more established brand.